Well, I got there about 10:15 and fished through 12:15. NOT ONE HIT.
I should have known the day was shot as soon as I stepped on the sand. I was appraoched by 2 other guests advising me they had reserved the whole beach for a function. After talking with them for a few minutes, while my 5 year old son was watcing they thought it was ok for me to fish between the 2 jetties to the extremem left hand side of the beach, just before the "no fishing" sign.
About 20 minutes later another guy from the same party told me I'd have to leave by 12:30 because the group was going to launch home made boats from the area.
I did not realize you could reserve any part of the beach. I guess I'll have to check with park admin next time I head out to make sure there is room for me.